Video Production Company New Zealand - Add Business Listing 2021

Few Considerations for Finding a Suitable Video Production Company

Corporate video production company shoot videos which are great for recruitment, customer engagement, and really "telling the story" of your company culture. Videos can feature key employees, customer testimonials, product demonstrations, your management team, and more. Videos can be shown on your website, occupy your social media channels, and played at trade shows.

There are surely hundreds of production companies, but the problem is that there’s hundreds of Video Production Companies in New Zealand to choose from and often it’s hard to tell which the best is. Your instinct may be to watch a few sample videos and make a decision. Below are a few insider tips for finding a production company that will create the video your business deserves.

·         Deciding What You Want

Before you even start looking for a video production company in Christchurch, you need to know exactly what you want, what are the goals and the genre/style of video you're creating.

·         Beginning Your Search

The only way to start your search is using the internet, or more specifically, a search engine. If you have found a few companies and you are not sure what is the best, follow is the next step.

·         Find their most recent projects

Visit a production company’s social-media sites to see what their most recent works look like. Recent projects deliver an accurate representation of current equipment and talent they shall bring to your shoot.

·         Get several quotes

Getting several estimates is the only method to make sure your project is priced right. It can be time consuming going through the bidding process with several vendors but well worth it in the end as pricing can fluctuate wildly. Finally, if you have found the best video producing company in Auckland, you can get in touch with them and begin your work.

Once you have selected a production company, you are right to assume you have to do something in order to “get…the best service.” Too often clients assume they can hire a production company and everything will take care of itself. However, the best videos are created when the client is actively involved in the production process, even if they don’t have a ton of experience commissioning videos.

Here is what you as the client can and should be doing to get the best services:

·         Creative Services - Try to avoid the temptation to give the production company a fully formed script or concept. Any good production company wants to do more than just turn on the camera and record. In filming hundreds of videos, no doubt the production company has tons of experience with various video structures, concepts and styles. Ask their advice and let them take your concept to the next level. Make sure you give them plenty of samples that you found on YouTube, Vimeo, etc. that show visually what you are looking for. Also, make sure you are clear on how you will be distributing the video.

·         Pre-Production Services - Once a script is approved, the video production company should be doing the heavy lifting when it comes to arranging all of the myriad logistics involved. However, there are usually tasks the client must handle. For example, if it is an interview-based video (i.e. “talking heads”) do not assume you must interview the CEO, CFO, VP, etc. Yes, you may need soundbites from those key stakeholders, but if you want a truly engaging video, you must go through a “casting” process to select the best representatives of your brand message.

·         Production Services - On the day of the shoot, you as a client have the absolute right and responsibility to make sure your message is coming across and any good commercial director will be asking for your feedback throughout the day. It is often the on-set collaboration between the director, cinematographer, and client that produces those happy discoveries of moments and messages that weren’t scripted. In an interview-based video, you as the client also serve as the main technical censor. That means you need to be listing to make sure the interviewee is stating facts, using the right jargon, and not giving away company secrets. Usually, the director is not going to be informed enough to censor to this degree.

·         Post-Production Services - Once the shoot is over the first thing a client can do is send some notes about any changes to the original script/concept. Maybe an interview didn’t go quite as well as you had envisioned. Should anything be cut? Should we focus more on that person in the edit? Maybe someone said something about a moment in the history of the company. Also, make sure you have communicated a clear timeline for the edit and set milestones everyone can agree to. Even if there is no specific timetable, it is best to create one to keep everyone on target. Of course, be flexible if you can.

·         Distribution - Lastly, the production company might be able to help you with how to get your video seen. You might have marketing people who have created a full distribution plan for the video. However, usually this is not the case. Therefore, the production company might be able to offer assistance in choosing the best media outlets as well as how to create various edits that maximize each outlet.

Final Note

Searching for a good corporate video production company is not very different from searching for a house or a car. The simplest answer is to analyze your needs and check to see if a prospective video production company can fulfill those needs.

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